You want more strength and better definition. You want to feel power as you perform and see results in the mirror. So you lift weights and workout rigorously, pushing your body's limits. But, you're still not achieving the top-notch results you crave. It could be because your body needs additional nutrients -- including creatine -- to perform better.*

When you lift weights or engage in other high-intensity exercise that tests the strength of your muscles, they exert ATP, which is biochemical energy. Your body produces ATP from phosphocreatine that's stored in the muscles until it's needed.*

And that comes from creatine, a natural substance your body creates two grams of daily and that comes from common foods such as red meat and certain fish. But that just covers the basic amount that everybody needs on a routine basis. As an athlete, you demand more than the basics out of your body, so you need more creatine. Plus, since you workout regularly, your body's creatine demand is already higher because ATP is not stored in large amounts in the body, and it can be depleted quickly during intense workouts.*

That's where creatine supplementation comes into play. More than 80 clinical studies have proven creatine's effectiveness in delaying muscle fatigue, enabling you to work out longer and develop more strength, larger muscles and greater results.*

So which creatine supplement should you take? You need one that delivers more than the average powder. You need one that supplies high-quality creatine that will dissolve in water so your body can absorb and use the nutrients, instead of just letting most of them pass through your system, as with some plain creatine powders.*

You need Creatine Now!, a new dietary supplement that employs the latest scientific discoveries about an optimum creatine delivery system. Here's what distinguishes this dramatic product:

• Patented** Effervescence Technology. Using patented technology in a formula that's exclusive to our company, Creatine Now! delivers high-quality, effervescent creatine that your body can absorb and use. This puts an end to clumps and grit and means the nutrients will be easily available for absorption.*
• Proprietary Blend of Key Vitamins. Unlike other creatine products, Creatine Now! packs in a proprietary mix of vitamins such as C and B complex that are critical to athletic bodies. Because these nutrients are delivered through the effervescent system, they are available for absorption at the same time as the creatine.*
**Patent No. 5,925,378

RESEARCH BRIEF

Creatine (methyl-guanido-acetic acid, sometimes called N-amidinosarcosine) is a compound that's naturally produced in our bodies to supply energy to our muscles. The average human body contains over 100 grams of creatine and 95 percent of that is stored in muscle tissue. Once inside muscle cells, it can convert into creatine phosphate (CP) or "phosphocreatine" to be permanently stored until it is used to produce ATP (short for Adenosine Triphosphate, which is biochemical energy).

A creatine balance is maintained in the human body, with about two grams of creatine being synthesized and then metabolized each day. After creatine is used in the muscle cells, it can be released to spontaneously form creatinine, which is then removed from the blood via the kidneys and excreted in the urine.

Creatine can be found in foods such as beef, salmon and herring. One pound of beef contains about 2 grams of creatine. It is very difficult to supply high doses of creatine from whole foods. Creatine is also degraded during cooking, so it is difficult to obtain a large amount of creatine from foods.

Supplementation of creatine has been shown in research studies to help promote lean muscle mass, increase strength and increase muscle size. In fact, it is among the most well-researched sports supplements on the market today and repeatedly has been shown in clinical trials to be safe and effective.

The process of effervescence has been used in pharmaceutical delivery for many years. The patented, effervescent creatine delivery system creates a solution that increases the amount of creatine that is available for absorption into the system.

FAQs

Q. Can teenagers use creatine?
A. Creatine is not recommended for anyone under the age of 18.

Q. If I'm on prescription medication, can I still use creatine?
A. It is recommended that you speak to your physician about your medicine and creatine use.

Q. How safe is creatine?
A. Creatine is one of the most well-researched supplements available today. Clinical studies have confirmed that it is both safe and effective when taken at proper levels. Some studies investigated the effect of creatine supplementation on liver and kidney function, and all the test results were within the normal range. Clinical studies have not reported adverse effects with creatine supplementation. Some anecdotal evidence suggests that creatine may cause stomach discomfort, although this was not shown in any research studies.

Q. How much research has been done on creatine? Does it really work?
A. More than 80 clinical studies have proven creatine's effectiveness in delaying muscle fatigue, enabling you to work out longer and develop more strength, larger muscles and greater results.

Q. What are the benefits of the effervescent delivery system?
A. This unique, patented delivery system allows for complete dissolution of creatine in water. Creatine in traditional tablet or capsule dosage forms does not fully dissolve in water, leading to clumps or a gritty taste. Higher dissolution of effervescent creatine ensures proper absorption and assimilation of creatine.

Q. Can I dissolve creatine in the morning and use it in the evening?
A. The dissolved creatine should be consumed immediately to avoid its breakdown in solution.

REFERENCES

Kreider R.B., et al. Creatine supplementation: analysis of ergogenic value, medical safety and concerns. J. Exer. Phys. 1998 April; 1(1).
Kreider R.B., et al. Effects of creatine supplementation on body composition, strength and sprint performance. Med. Sci. Sports Exerc. 1998 Jan.;30(1):73-82.
Prevost M.C., et al. Creatine supplementation enhances intermittent work performance. Res. Q. Exerc. Sport. 1997 Sept.;68(3)233-40.